Bait-and-Switch: Legal Remedies for False Advertising and Upselling Scams
Car shopping in Washington State can feel like a great deal—until a bait-and-switch scam turns it sour. If you're searching for "bait and switch car dealership Washington state" or "false advertising auto scam WA," you've likely been lured by a low-price ad only to find the vehicle "sold" and pushed toward a pricier option. This deceptive tactic violates Washington law, and victims can sue under the Automobile Dealer Practices Act (RCW 46.70) and the Consumer Protection Act (RCW 19.86). As an attorney for plaintiffs specializing in auto fraud cases in Washington, we've helped clients void contracts, recover overpayments, and secure damages from unscrupulous dealers. This guide explains bait-and-switch scams, red flags, legal protections in Washington, and how to pursue remedies for false advertising and upselling fraud.
With the Washington Attorney General cracking down on deceptive ads, knowing your rights under Washington’s consumer protection laws can empower you to fight back—don't let a scam drive away your savings.
What Is a Bait-and-Switch Scam at Washington Car Dealerships?
Bait-and-switch, or false advertising in auto sales, happens when dealers advertise a vehicle at an attractive price to draw you in, then claim it's unavailable and upsell a more expensive model or add-ons. This includes upselling scams where "extras" like warranties or rustproofing are tacked on under pressure. It's a classic deceptive practice, prohibited as unfair competition under Washington's consumer protection laws.
In Washington, dealers must honor advertised prices unless clearly limited, and false ads can lead to misrepresentation claims. Victims often overpay by thousands, facing higher financing or unwanted features.
Red Flags of False Advertising and Upselling Scams in WA Auto Sales
Recognize these signs to avoid falling prey:
Phantom Inventory - Ad shows a specific car/model, but it's "just sold" upon arrival, steering you to pricier alternatives.
High-Pressure Upselling - Sudden "must-have" add-ons like extended warranties or gap insurance, inflating the price.
Misleading Ads - Fine print exclusions or "limited time" offers that aren't honored.
Financing Tricks - Low teaser rates that balloon after baiting you in.
No Transparency - Dealer avoids providing full pricing breakdowns or evades questions.
The Washington Attorney General recommends verifying ads and getting everything in writing—report suspicions to atg.wa.gov.
Washington State Laws Against Bait-and-Switch and False Advertising in Car Sales
WA provides robust protections for car buyers:
Automobile Dealer Practices Act (RCW 46.70.180) - Bans false advertising, bait-and-switch, and misrepresentation of vehicle availability or terms.
Consumer Protection Act (RCW 19.86) - Deems these scams deceptive, allowing private lawsuits for actual damages, treble damages (up to three times losses), and attorney fees.
Truth in Advertising Laws - Federal FTC rules and Washington regulations require honest ads; violations can lead to Attorney General enforcement or civil suits.
Lemon Law (RCW 19.118) - Applies if upselling involves defective vehicles, offering refunds or replacements.
How to Sue a Washington Car Dealership for Bait-and-Switch or Upselling Fraud
If scammed, you can sue for breach of contract or fraud. Steps include:
Document the Scam - Save ads, emails, contracts, and notes from conversations showing discrepancies.
Consult an Auto Fraud Attorney - We assess violations and prepare your claim, often on some form of contingency.
Demand Remedies - Seek contract rescission, refunds, and damages via demand letter or lawsuit.
File Suit – We litigate these cases in the proper district or superior court. Most cases settle, but we will litigate through trial, if necessary.
Prevent Bait-and-Switch Scams: Tips for WA Car Buyers
Verify inventory before visiting.
Get pre-approved financing externally.
Read fine print and walk away from pressure.
Use tools like Carfax or AutoCheck for history checks.
If already affected, legal action can rectify the wrong.
Fight Back: Contact a Washington Auto Fraud Lawyer Today
Bait-and-switch at WA car dealerships robs buyers of fair deals, but legal remedies for false advertising and upselling scams are available under state law.
At Hogue Law Firm, we hold dealers accountable statewide. If you've been upsold or baited, schedule a free consultation—call 509-934-1998 or fill out our online form. Reclaim your rights now.