Selling a Vehicle for More Than the Advertised Price
When shopping for a car in Washington State, seeing a great advertised price can be enticing—until the dealer tries to sell it for more. If you're searching for "selling vehicle more than advertised price Washington state" or "illegal to sell car higher than ad WA," you may have encountered this deceptive practice, which is unlawful under state regulations. Washington law prohibits dealers from selling a vehicle at a higher price than advertised, regardless of trade-in allowances, as outlined in WAC 308-66-152(4)(j). This can constitute false advertising or bait-and-switch, violating the Automobile Dealer Practices Act (RCW 46.70) and the Consumer Protection Act (RCW 19.86) and allowing victims to sue for damages. As an attorney for plaintiffs specializing in auto fraud and dealership scams in Washington, we've assisted clients in voiding contracts, recovering overpayments, and securing treble damages from misleading dealers. This guide explains the law, red flags, legal ramifications, and how to sue if a dealer sells a vehicle for more than the advertised price.
In a state with robust consumer protections, don't let false ads cost you—hold dealers accountable under Washington’s consumer protection laws.
What Does Selling a Vehicle for More Than the Advertised Price Mean in Washington?
This practice involves advertising a car at a low price to lure buyers, then raising it during the sale—often citing "add-ons," fees, or claiming the ad was a mistake. It's a form of bait-and-switch, where the advertised deal isn't honored, pressuring you into paying more or walking away frustrated. Dealers might justify it with fine print like "subject to prior sale," but Washington law requires honoring ads unless clearly unavailable.
This scam is common in competitive markets like Seattle or Spokane, leading to overpayments of $1,000+ and potential safety issues if the vehicle doesn't match the ad.
Red Flags of False Advertising in Vehicle Sales at Washington Dealerships
Spot these signs to avoid the trap:
Price Hike at Signing - Ad price increases with unexplained fees or "market adjustments."
Unavailable Inventory - The advertised car is "sold," but a similar, pricier one is pushed.
Fine Print Excuses - Disclaimers like "one at this price" or "prior sale" used to justify changes.
Pressure Tactics - Rushed sales or "limited time" urgency to prevent comparison.
Inconsistent Docs - Contract price differs from ad without explanation.
Washington State Laws Prohibiting Selling Above Advertised Prices
Washington strictly regulates auto sales to prevent deception:
WAC 308-66-152(4)(j) - Explicitly bans "selling a particular vehicle at a higher price than advertised, regardless of trade-in allowance."
Automobile Dealer Practices Act (RCW 46.70.180) - Prohibits false advertising or misrepresentation of prices/terms.
Consumer Protection Act (RCW 19.86) - Deems these acts unfair/deceptive, enabling private suits for damages, treble awards, and fees.
Truth in Advertising - Federal FTC rules reinforce WA laws, requiring honest ads.
Dealers must disclose fees like documentary service (up to $200) in ads (RCW 46.70.180). Violations can lead to civil litigation or Attorney General fines or penalties.
Ramifications for Dealers Selling Above Advertised Prices in Washington
Consequences include:
Civil Lawsuits - Buyers can sue for breach, recovering price differences, fees, and treble damages under CPA.
Contract Voiding - Courts may rescind sales, requiring refunds.
Attorney General Enforcement - Fines and injunctions.
Reputation Damage - Negative reviews and lost business.
How to Sue a WA Dealer for Selling Above the Advertised Price
If affected, take action:
Document the Ad and Sale - Save ads, emails, and contracts showing discrepancies.
Demand Compliance - Write to the dealer citing WAC 308-66-152(4)(j) for price adjustment.
Consult an Auto Fraud Attorney - We evaluate for legal violations and claims and file in court.
Pursue Remedies - Seek refunds, damages, and fees.
Litigate - Most cases settle, but we litigate all the way to trial when the case requires it.
Tips to Avoid Price Scams at Washington Car Dealerships
Print/save ads before visiting.
Get written price guarantees.
Walk away from changes.
Hold Dealers Accountable: Contact a Washington Auto Fraud Lawyer Today
Selling a vehicle for more than the advertised price in Washington state is illegal—fight back with legal remedies for false advertising. At Hogue Law Firm, we sue deceptive dealers statewide to recover your money.
If you've paid more than advertised, schedule a free consultation—call 509-934-1998 or fill out our online form. Justice drives us.